Valleywood, A Week In LA

Request Access to the 7 day experience curated by PRSVR and Malik Yusef. The week long event takes the concept of “pop up shops” to a whole new wave level. June 17-23, 2019. Hollywood, CA.

Completely converting the main floor of TREE4OFT studios, events will happen in the outdoor space, soundproof room, and gift shop. “Our goal is to introduce ourselves to the LA market in a way that shows we want to be a brand that supports the local culture”, says designer of PRSVR, Brandon Williamson. 

The Designer Brand will launch it’s new Valleywood Collection, and debut its first casual luxury denim design. (In Store Pick Up available for web store clients.) This will be the first time PRSVR has opened to the public since their move from Chicago and backstage pop up  at Staples Center during the 61st Annual GRAMMY Awards® in Feb. 2019  

“Being new to LA, we wanted to find a way to celebrate our Chicago roots, and embrace our new West Coast home. Malik Yusef was the perfect addition.”, says PRSVR co-owner Margaret Williamson. 

The Week features a slew of “Must Attend” events starting basically every hour on the hour, for 24 hours a day! 

RSVP now to receive the full weekly schedule of events, appearances, and secret sales.

 Valleywood rsvp la bet PRSVR