A Story of Perseverance

Sometimes the Destination is not as valuable as the Journey. PRSVR (Passion Resilience Sacrifice Values Respect) has created a Heritage of capturing moments for unique people which has taken the American Luxury House to Burbank, CA. Born in the transitions of the Midwest. Brandon and Margaret Williamson sacrificed their 401k earnings, and wedding fund to launch what would become the starting grounds for so many creative stories today.
prsvr michigan ave 
The self proven Designer Brand, takes upon that phrasing as the releases are Direct, and Small Batch. By focusing on unique items, PRSVR has been the go to brand for many clients in our past. With Destinations being set in Chicago, New York, Washington D.C., Atlanta, LA, and now Burbank, in person interaction has been a focus of the brand since day one.
brandon and margaret williamson
Family owned and operated since 2012, PRSVR has partnered with McDonalds, The Recording Academy, The Show Empire, CS Magazine, and many more which has allowed for the brand to continue to elevate the culture, and their views on Family, Fashion, and Philanthropy.
Under the vision of Creative Genius Brandon Williamson, PRSVR is "designed for people with somewhere to be' he jokes as he ponders what he hopes his vision portrays.."Independent thought..independent decisions. Our ability to tell what we think the future is, and to see others agree. We as designers are helping tell stories that haven't been constructed yet of (due to the fashion calendar), and for some people, we really nail it. That's the Genius part."
PRSVR is a digitally native brand, but has always had a strong position within retail. "We knew that in order for people to accept us as a Luxury House, we would need to create a culture that allowed you to feel safe at the price point. There were several layers to how we were able to present an elevated standard. The genius thing we did, was we persevered, hence the namesake." says Designer CEO Margaret Williamson.
 A former executive in Corporate America, Margaret has brought on new meaning to the term CEO, but properly positioning the brand to the heights it has grown to. Margaret has created the structuring and the plans to the designs Brandon brings forward. The relation between the brand, and the end client has been tailored specifically to the needs of an elevated client. Both owners trained in the Excellence of Luxury from multiple industries, PRSVR has acquired a Heritage symbolic of many international customs.
Notable PRSVR Moments
Mieka Blackman Reese wearing PRSVR Valley Denim
Pam Blackman wearing the PRSVR Presii Rolex Hat
Stevie Mackey wearing the PRSVR Hollywood Biker Jacket