For our newest campaign, we connected with a long time partner of the brand, Jace, to show a hip, New York vibe using our Valleywood Collection. The mission was to Elevate Urban Expectations, period.  

The visual meshes the sounds of the city, with the soul, and energy of it and it's people. The models wore the new Rover Tees, Stash Boxes, Elevators and so much more! Now, SHOP directly from the photos and be sure to connect with all the artists involved.  It takes a village, and we are working to build one based on Passion, Resilience, Sacrifice, Values, and Respect. #NewAmericanHeroBrand #PRSVR

The Village:

directed by @directedbyjace

production company A Million Other Things

Photography by Gabriel Etrata

Models @theputonking // @amberjaunai //

@originalcassikombat // @ivoryelyse


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