Tens years ago this September, on a living room floor in the Midwest, a group of new partners set out change the world - through fashion and philanthropy. The brand was called Persevere, spelled out PRSVR. An elevated lifestyle that would cater to corporate entrepreneurs and specialize in leather.
Fast forward a decade later, and so much has changed from what was supposed to be and what we even thought was possible. It has truly been a study of perseverance, and a masterclass in pushing the limits of independent business, while growing a family.
These are the stories of perseverance, as told by the married Designer and CEO of PRSVR, Brandon and Margaret Williamson.
The Beginning. 2012.